Do Good Collective

A forward thinking change-maker priding themselves on transparency, integrity and committed to building a better future. Do Good Collective is a new business providing specially curated gift boxes based on a number of themes, with all items having an impact in some way. The company’s ethos is about doing good and making a positive impact on people and the planet. Steering away from quiet pastel tones and lightweight typography, Do Good Collective are passionate of their offering, and make a statement with their bold and vibrant branding and spirited attitude.

Corporate ideals…

Open, Educational, Protective, Responsible, Connected, Inclusive, Honest, Trustworthy

Concentrating on the ethical and caring nature of the business I looked at some common iconography, such as leaves and trees, whilst making sure not to create a cliché. The falling leaf is caught by a caring, cradling hand and together the image resembles the Earth. The uneven, cut-out lines prevents the logo looking too corporate and has a handmade feel to it. Perfect for a gift box full of local and ethically sourced products.

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