Corporate ideals…
Vintage, Joyful, Authentic, Luxury, Earthy, Professional, Memorable
Lust Display typeface is elegant yet bold enough to stand on its own. The logomark grew from the image of a ‘dream-catcher’ pattern which resulted in a flower shape - representing love and romance. I cut out individual petals, emphasising the imperfections which gave a human, hand-made quality to the logo. It sits perfectly with the signature and lends itself to the rest of the visual brand, which can be made use of in marketing materials. The secondary logo has a classic, retro quality. The text is set within a solid colour and the size means the application of the logo is much easier than the long signature of the primary logo.
